Course Overview


What Will I learn?

  • A grounding in the Fundamentals of care recruitment - an essential primer for those new to care recruitment and a helpful refresher for the rest of us

  • Best practice ways of attracting the right applicants. Who should we target and how to make our candidate experience the best it can be

  • The secrets of sourcing in the community around you. Where do the most successful care employers go to find high potential staff?

  • Optimising your recruitment system. What stages should be included? Should I ask for a CV? Is my process inefficient?

  • How to screen, select and interview to identify applicants with the right values for your organisation.

  • Tips, tricks and simple changes that reduce no-shows, improve results and make recruiting fun again!

Key Features

You will be guided through a series of step-by-step video tutorials and downloadable resources.

  • Video tutorials

    A total of more than four hours of highly actionable short video lessons written and presented by me

  • International expert insight videos

    Learn from international care recruitment experts including Stephen Tweed and Leigh Davis from the US

  • Downloadable resources

    20 worksheets and cheatsheets to help you action my advice and plan your recruitment transformation

  • Practitioner video interviews

    10 interviews with top UK care providers revealing how they excel at a particular aspect of recruiting

  • Quizzes

    Multiple choice summary quizzes at the end of each module to reinforce the key messages

  • Completion certificate

    On completion you will receive a certificate to confirm your successful completion of Neil's course.

Course Curriculum

1 - Introduction to Neil Eastwood's Recruitment Masterclass
Welcome and meet your instructor Start point and goals survey
2 - Fundamentals
Introduction: Care Recruitment Fundamentals [01:07] Lesson 1: Why is care recruitment different? [06:05] Lesson 2: Controllable vs Uncontrollable Factors [02:39] Lesson 3: Six challenges affecting every care business [03:16] Lesson 4: High exposure to government policy and employment issues [01:49] Lesson 5: Competition for workers [04:03] Lesson 6: Who recruits in care companies? [02:52] Lesson 7: Should I have a dedicated recruiter? [04:12] Bonus: Stephen Tweed on the fundamentals of care recruitment [09:01] Round Up: Let's get some quick wins [04:19] Fundamentals: Test Yourself
3 - Attraction
Lesson 1: Attraction Overview [02:32] Lesson 2: Why attraction? Shouldn't people be grateful for a job? [02:32] Lesson 3: Clone a care worker [01:08] Worksheet: Clone a care worker Lesson 3: Clone evaluation [00:52] Lesson 4: Does age matter? [02:14] Lesson 5: Eight reasons why older people make high performing care workers [04:18] Lesson 6: The five types of younger people who will love the job [05:23] Lesson 7: The five demographic groups most care staff fall in to [05:57] Lesson 8: The critical question - why did they choose care? [03:45] Lesson 9: How did they hear about you? [01:09] Lesson 10: Understanding the needs and priorities of your target care workers [01:54] Cheatsheet: Designing adverts that appeal to potential candidates Lesson 11: How to write high converting adverts - an overview [04:15] Bonus: Leigh Davis on writing job board adverts [16:42] Lesson 12: How to write high converting adverts - Imagery [03:46] Lesson 13: Candidate experience - Are you putting high potential candidates off? [03:49] Worksheet: How do you score on candidate experience and responsiveness? Bonus: Leigh Davis on candidate experience [16:23] Cheatsheet: Leigh Davis on making candidate experience work for you (and them) Lesson 14: Why your website careers page sucks [05:14] Cheatsheet: How to find out what % of visitors to your 'Work for Us' page are using a mobile phone Bonus: Alex Myers of Jewish Care on employer branding [06:25] Lesson 15: Is your online application form an assault course? [04:28] Worksheet: How good (or bad) is your online application form? Lesson 16: Building your brand locally [06:39] Worksheet: Community branding opportunities action plan Bonus: Adam Hutchinson of Belmont Healthcare on Becoming an employer of choice [15:18] Lesson 17: Knowing your recruitment hinterland [03:39] Cheatsheet: How to plot your staff home addresses on google maps Cheatsheet: Understanding the impact of how urban your territory is Bonus: Scott MacRae of Right at Home on recruiting in affluent areas [15:41] Special: Rural recruitment - how to find staff when it's just fields and cows [02:44] Bonus: Stephen Tweed on Attraction Bonus: 2015 Caregiver Recruiting Study Attraction: Test Yourself
4 - Sourcing
Lesson 1: How are you sourcing now? [00:41] Worksheet: How are you sourcing now? Lesson 2: The vegetable that holds the secret to sourcing care staff [03:56] Cheatsheet: Concentric Circles of Care Lesson 3: Eleven reasons employee referral schemes are so effective [06:46] Lesson 4: So why aren't employee referral schemes already delivering their potential? [03:01] Lesson 5: How do I know if my employee referral scheme is performing well? [01:43] Lesson 6: What does a successful Refer-A-Friend scheme look like? [04:46] Cheatsheet: The top 5 reasons why your employee referral scheme isn't working Richard Farrall of Community Integrated Care on Employee referral schemes Lesson 7: Good leavers [03:42] Lesson 8: Don't forget the goodwill you have earned [02:09] Lesson 9: How to discover hidden groups of potential staff in your local community [04:49] Worksheet: Community sources of high potential care and support workers and how to reach them Lesson 10: One of the best sources - family carers [03:38] Lesson 11: Migrants and ethnic communities [04:18] Lesson 12: Cause-related recruiting [02:12] Lesson 13: The animal factor [02:24] Lesson 14: Partner organisations [02:42] Lesson 15: Online sources - an overview [02:58] Lesson 16: Here's why you need to be recruiting on Facebook [04:31] Bonus: Kim Teagle of Bluebird Care on Facebook [10:53] Bonus: Conor Ebbs of Home Instead Ireland on Facebook [18:45] Lesson 17: The highs and lows of using internet job boards [04:44] Lesson 18: CV Search [03:00] Bonus: Conor Ebbs of Home Instead Ireland on Google Adwords [12:41] Lesson 19: Offline sources - Local newspapers [02:27] Lesson 20: Hyper-local media [02:17] Lesson 21 - Making your posters more effective [03:15] Lesson 22: Flyers and door drops Cheatsheet: How to improve your flyers and door drops Worksheet: Measuring the performance of your door drops / flyers Lesson 23: Other stuff: banners, recruitment cards & radio [03:39] Lesson 24: Open days [02:23] Lesson 25: Sources of care staff matrix [02:25] Bonus: Stephen Tweed on sourcing [07:08] Sourcing: Test Yourself
5 - Recruitment Systems
Lesson 1: Building an effective recruitment system overview [01:58] Lesson 2: Optimising the journey [03:51] Lesson 3: What are the common recruitment stages? [02:02] Cheatsheet: Optimising the recruitment process Worksheet: Mapping your recruitment process Lesson 4: Should I ask for a CV? [02:00] Lesson 5: Should I drive all applicants online to apply? [01:20] Lesson 6: In a multisite business, should recruitment be centralised? [02:38] Lesson 7: What technology can help recruitment? [04:22] Lesson 8: Applicant tracking systems [03:31] Lesson 9: Data! [02:52] Cheatsheet: Recruitment key performance indicators Lesson 10: How can data help us? A simple example [03:44] Bonus: Stephen Tweed on Recruitment Systems [11:55] Recruitment Systems: Test Yourself
6 - Screening & Selection
Screening, Interviewing & Selection Overview [02:09] Lesson 1: My favourite early screening questions [02:48] Lesson 2: Telephone interviews [02:12] Cheatsheet: Telephone Interview Script Lesson 3: Psychometric Screening [02:32] Lesson 4: Six tips to reduce interview no-shows [04:34] Lesson 5: Interviewing [09:01] Lesson 6: Bankers box test [02:05] Bonus: Amanda Ashworth of Skills for Care on Values based recruitment [05:37] Worksheet: Skills for Care Values based recruitment checklist and action plan Cheatsheet: Skills for Care Examples of core values in care Bonus: Alex Myers of Jewish Care on Values based interviewing [05:24] Lesson 7: Overcoming the chasm of doom [03:05] Bonus: Stephen Tweed on Selection [08:03] Bonus: Helen Sanderson of Wellbeing Teams on Selection [17:01] Screening, Interviews and Selection: Test Yourself
7 - Next steps
Final Sum Up [00:52] More about Neil's Care Friends app Before you go...

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  • Will your methods work for my specific situation?

    Yes. Of course, every recruitment challenge can be affected by local factors, but what you will learn is a set of approaches and techniques that can be adapted to get the best out of any situation. Whether you are a care home, community-based, in a city or rural in any country in the world.

  • I have been recruiting care staff for years, what will it teach me?

    The course has something for everyone – whether you are new to care recruitment or a seasoned recruiter. We all find ourselves over-using familiar methods and this course gives you a fresh look at methods you may not have ever considered before. One of the most common comments I get is: “We thought we had tried everything. Why didn’t I think of that?”, so there is definitely tons of value for anyone, however experienced.

  • Can my in-house recruiter take this course? I mean, is it all strategy or hands-on and practical?

    It’s both! I cover the strategic elements you need as a CEO, owner or HR Director, but the course is packed with practical advice, tips and downloadable worksheets.

  • How long do I have access to this course?

    You have access to it forever.

  • I have bought Neil's book. What's different about this course?

    My Course not only brings the key concepts of Saving Social Care to life, but it provides a step-by-step guide to implementation as well as bringing insights from experts and practitioners.

  • How come it is free? Is there a catch?

    The social care sector is facing an unprecedented recruitment crisis. I have decided to waive the previous £599 course fee to ensure as many care providers as possible can access the help they need.