"Our agency costs fell from £300,000 to £90,000" 

Christine Edwards-Daem, Chief Executive at Kent Autistic Trust

That's a £210,000 saving every year. 

Imagine making that kind of difference in your care business. 

How much more could you improve the lives of your clients who need consistent, reliable care? 

Course Overview


What Will I learn?

  • A grounding in the Fundamentals of care recruitment - an essential primer for those new to care recruitment and a helpful refresher for the rest of us

  • Best practice ways of attracting the right applicants. Who should we target and how to make our candidate experience the best it can be

  • The secrets of sourcing in the community around you. Where do the most successful care employers go to find high potential staff?

  • Optimising your recruitment system. What stages should be included? Should I ask for a CV? Is my process inefficient?

  • How to screen, select and interview to identify applicants with the right values for your organisation.

  • Tips, tricks and simple changes that reduce no-shows, improve results and make recruiting fun again!

How is this different from everything else you've tried?

You will be guided through a series of step-by-step video tutorials and downloadable resources. Just follow the instructions and guidance, trust the process. You WILL notice a staggering effect on your recruitment and staff turnover costs. If within 30 days you're not convinced, you don't pay.

  • Video tutorials

    A total of more than four hours of highly actionable short video lessons written and presented by me

  • International expert insight videos

    Learn from international care recruitment experts including Stephen Tweed and Leigh Davis from the US

  • Downloadable resources

    20 worksheets and cheatsheets to help you action my advice and plan your recruitment transformation

  • Practitioner video interviews

    10 interviews with top UK care providers revealing how they excel at a particular aspect of recruiting

  • Quizzes

    Multiple choice summary quizzes at the end of each module to reinforce the key messages

  • Completion certificate

    On completion you will receive a CPD certified completion certificate, valid for 15 hours towards your CPD requirement

Course Curriculum

1 - Introduction to Neil Eastwood's Recruitment Masterclass
Welcome and meet your instructor Start point and goals survey
2 - Fundamentals
Introduction: Care Recruitment Fundamentals [01:07] Lesson 1: Why is care recruitment different? [06:05] Lesson 2: Controllable vs Uncontrollable Factors [02:39] Lesson 3: Six challenges affecting every care business [03:16] Lesson 4: High exposure to government policy and employment issues [01:49] Lesson 5: Competition for workers [04:03] Lesson 6: Who recruits in care companies? [02:52] Lesson 7: Should I have a dedicated recruiter? [04:12] Bonus: Stephen Tweed on the fundamentals of care recruitment [09:01] Round Up: Let's get some quick wins [04:19] Fundamentals: Test Yourself
3 - Attraction
Lesson 1: Attraction Overview [02:32] Lesson 2: Why attraction? Shouldn't people be grateful for a job? [02:32] Lesson 3: Clone a care worker [01:08] Worksheet: Clone a care worker Lesson 3: Clone evaluation [00:52] Lesson 4: Does age matter? [02:14] Lesson 5: Eight reasons why older people make high performing care workers [04:18] Lesson 6: The five types of younger people who will love the job [05:23] Lesson 7: The five demographic groups most care staff fall in to [05:57] Lesson 8: The critical question - why did they choose care? [03:45] Lesson 9: How did they hear about you? [01:09] Lesson 10: Understanding the needs and priorities of your target care workers [01:54] Cheatsheet: Designing adverts that appeal to potential candidates Lesson 11: How to write high converting adverts - an overview [04:15] Bonus: Leigh Davis on writing job board adverts [16:42] Lesson 12: How to write high converting adverts - Imagery [03:46] Lesson 13: Candidate experience - Are you putting high potential candidates off? [03:49] Worksheet: How do you score on candidate experience and responsiveness? Bonus: Leigh Davis on candidate experience [16:23] Cheatsheet: Leigh Davis on making candidate experience work for you (and them) Lesson 14: Why your website careers page sucks [05:14] Cheatsheet: How to find out what % of visitors to your 'Work for Us' page are using a mobile phone Bonus: Alex Myers of Jewish Care on employer branding [06:25] Lesson 15: Is your online application form an assault course? [04:28] Worksheet: How good (or bad) is your online application form? Lesson 16: Building your brand locally [06:39] Worksheet: Community branding opportunities action plan Bonus: Adam Hutchinson of Belmont Healthcare on Becoming an employer of choice [15:18] Lesson 17: Knowing your recruitment hinterland [03:39] Cheatsheet: How to plot your staff home addresses on google maps Cheatsheet: Understanding the impact of how urban your territory is Bonus: Scott MacRae of Right at Home on recruiting in affluent areas [15:41] Special: Rural recruitment - how to find staff when it's just fields and cows [02:44] Bonus: Stephen Tweed on Attraction Bonus: 2015 Caregiver Recruiting Study Attraction: Test Yourself
4 - Sourcing
Lesson 1: How are you sourcing now? [00:41] Worksheet: How are you sourcing now? Lesson 2: The vegetable that holds the secret to sourcing care staff [03:56] Cheatsheet: Concentric Circles of Care Lesson 3: Eleven reasons employee referral schemes are so effective [06:46] Lesson 4: So why aren't employee referral schemes already delivering their potential? [03:01] Lesson 5: How do I know if my employee referral scheme is performing well? [01:43] Lesson 6: What does a successful Refer-A-Friend scheme look like? [04:46] Cheatsheet: The top 5 reasons why your employee referral scheme isn't working Richard Farrall of Community Integrated Care on Employee referral schemes Lesson 7: Good leavers [03:42] Lesson 8: Don't forget the goodwill you have earned [02:09] Lesson 9: How to discover hidden groups of potential staff in your local community [04:49] Worksheet: Community sources of high potential care and support workers and how to reach them Lesson 10: One of the best sources - family carers [03:38] Lesson 11: Migrants and ethnic communities [04:18] Lesson 12: Cause-related recruiting [02:12] Lesson 13: The animal factor [02:24] Lesson 14: Partner organisations [02:42] Lesson 15: Online sources - an overview [02:58] Lesson 16: Here's why you need to be recruiting on Facebook [04:31] Bonus: Kim Teagle of Bluebird Care on Facebook [10:53] Bonus: Conor Ebbs of Home Instead Ireland on Facebook [18:45] Lesson 17: The highs and lows of using internet job boards [04:44] Lesson 18: CV Search [03:00] Bonus: Conor Ebbs of Home Instead Ireland on Google Adwords [12:41] Lesson 19: Offline sources - Local newspapers [02:27] Lesson 20: Hyper-local media [02:17] Lesson 21: Making your posters more effective [03:26] Lesson 22: Flyers and door drops Cheatsheet: How to improve your flyers and door drops Worksheet: Measuring the performance of your door drops / flyers Lesson 23: Other stuff: banners, recruitment cards & radio [03:39] Lesson 24: Open days [02:23] Lesson 25: Sources of care staff matrix [02:25] Bonus: Stephen Tweed on sourcing [07:08] Sourcing: Test Yourself
5 - Recruitment Systems
Lesson 1: Building an effective recruitment system overview [01:58] Lesson 2: Optimising the journey [03:51] Lesson 3: What are the common recruitment stages? [02:02] Cheatsheet: Optimising the recruitment process Worksheet: Mapping your recruitment process Lesson 4: Should I ask for a CV? [02:00] Lesson 5: Should I drive all applicants online to apply? [01:20] Lesson 6: In a multisite business, should recruitment be centralised? [02:38] Lesson 7: What technology can help recruitment? [04:22] Lesson 8: Applicant tracking systems [03:31] Lesson 9: Data! [02:52] Cheatsheet: Recruitment key performance indicators Lesson 10: How can data help us? A simple example [03:44] Bonus: Stephen Tweed on Recruitment Systems [11:55] Recruitment Systems: Test Yourself
6 - Screening & Selection
Screening, Interviewing & Selection Overview [02:09] Lesson 1: My favourite early screening questions [02:48] Lesson 2: Telephone interviews [02:12] Cheatsheet: Telephone Interview Script Lesson 3: Psychometric Screening [02:32] Lesson 4: Six tips to reduce interview no-shows [04:34] Lesson 5: Interviewing [09:01] Lesson 6: Bankers box test [02:05] Bonus: Amanda Ashworth of Skills for Care on Values based recruitment [05:37] Worksheet: Skills for Care Values based recruitment checklist and action plan Cheatsheet: Skills for Care Examples of core values in care Bonus: Alex Myers of Jewish Care on Values based interviewing [05:24] Lesson 7: Overcoming the chasm of doom [03:05] Bonus: Stephen Tweed on Selection [08:03] Bonus: Helen Sanderson of Wellbeing Teams on Selection [17:01] Screening, Interviews and Selection: Test Yourself
7 - Next steps
Final Sum Up [00:57] Sneak Peak: Neil Eastwood's Retention Masterclass

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  • Will your methods work for my specific situation?

    Yes. Of course, every recruitment challenge can be affected by local factors, but what you will learn is a set of approaches and techniques that can be adapted to get the best out of any situation. Whether you are a care home, community-based, in a city or rural in any country in the world.

  • I have been recruiting care staff for years, what will it teach me?

    The course has something for everyone – whether you are new to care recruitment or a seasoned recruiter. We all find ourselves over-using familiar methods and this course gives you a fresh look at methods you may not have ever considered before. One of the most common comments I get is: “We thought we had tried everything. Why didn’t I think of that?”, so there is definitely tons of value for anyone, however experienced.

  • Can my in-house recruiter take this course? I mean, is it all strategy or hands-on and practical?

    It’s both! I cover the strategic elements you need as a CEO, owner or HR Director, but the course is packed with practical advice, tips and downloadable worksheets.

  • How long do I have access to this course? Do I own it after I have paid or is there an annual licence?

    Once you have paid for it you have access to it forever. There are no further ongoing annual fees.

  • Is the price per user, per branch, or per organisation?

    The price is per user as progress is recorded and the named user will receive a CPD certified certificate when they have completed the course. If you have more than one person in your organisation who would like to enrol please contact us for a bespoke quote.

  • How much CPD is the course 'worth'?

    The course is certified to count as 15 hours towards your CPD requirement.

  • Do you offer any refunds or guarantees?

    Yes. You have 30 days to try out my techniques and if they don’t work for you, just email me and I will refund you in full.

  • I have bought Neil's book. What's different about this course?

    My Course not only brings the key concepts of Saving Social Care to life, but it provides a step-by-step guide to implementation as well as bringing insights from experts and practitioners.

  • How are updates charged or are they included? if so for how long?

    Any updates will be automatically included and there is no charge. I plan to create new courses, for example one on Retention of Care Staff. New courses would be paid for separately.

Enrol now and start your journey to a growing frontline care workforce.

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